BLACK ENTERTAINMENT AND THEATRICAL ASSOCIATION (BETA)
The Black Entertainment and Theatrical Association was founded in the spring of 2001 at USC to allow students to showcase their talent in the field of entertainment and theatre. In past years, BETA has organized the “MLK March on Trousdale” event, produced the “Stomping at the Savoy” spring production, and made appearances at the annual Pre-Kwanzaa Celebration and Black Family Weekend Soul Food Dinner. BETA also produced the “SC DaZe” spring production which included dance and Spoken word. BETA does not look for an opportunity to showcase our talents, BETA creates them. In Spring 2011, BETA also hosted its First Annual USC Diversity Showcase to introduce USC students of diverse ethnic backgrounds to industry professionals and to raise awareness about the need for diverse representation in the industry. In addition to attending and producing artistic performances, much of BETA’s programming focuses on professional development, including casting workshops and talk-balks with working artists in the industry. Recently, BETA was awarded Most Creative Event by the Black Student Assembly for hosting an unforgettable preview screening of Sony Pictures’ “Jumping the Broom,” featuring a post-discussion with an actor, director, writer, producers, editor, and casting director of the film.